For what seems like months, I've been trying to figure out what the Cozy Reverie brand truly is. Artsy, yeah we get that. But when you think of Cozy Reverie, what is the first idea that comes to your head?
Naturally, I turned to friends to let me know their impressions of what the name "Cozy Reverie" means to them. I got "Whimsical Crafting", "Pop Culture Art", "Fun, Whimsical, Artistic", and lots of blankets (which I do not sell, but wish I did!). I even got "Pajama Party", which I can only deduce that it's from the name alone. I only have one set of PJs for sale! HAHA!
I don't know about you guys, but don't all those things sound like they're completely different entities? They totally are! The crazy thing is that combined into one, yes, Cozy Reverie is all of those things. THIS IS WHY I AM SO EXHAUSTED!
I had been trying to figure out why I was tired all the time. That's because I am constantly trying to implement every single idea I get and incorporate it into the blog. Funny thing, though: I didn't start Cozy Reverie to be a blog! Cozy Reverie was an Etsy shop filled with greeting cards, which eventually had a blog just for fun. Wowee, did I lose that focus, or what? LOL!
I love blogs. I really do. It's like having a magazine waiting for you every morning with all the subjects you obsess over (mine being DIY, fashion, parties and decor). However, I think I took on way too many projects and tried to create my own magazine. Being a one woman show, that is just not possible. Seriously, it's amazing I haven't gone completely mental yet. With all the feedback, I was super close to changing my brand name. I mean, I was ready to wipe the slate clean and start all over.
Yes, I know. I'm a nut case.
Then I took a step back and took a deep breath. I don't want to change my name. I like it! People know me by it. I don't want to let that go. What I now realize is that I have to really begin to focus on what I love about my brand. DIYs are all fun and good, but that's for me as a person. Sure I like recipes, but there's no way I'm blogging about that. What is Cozy Reverie?
Cozy Reverie is art & style. That's what it does. It brightens your day with wearable art. Apparel, accessories, office supplies, home decor: ultimately, it all comes down to art by Amy Watkins. There may be a little changes around my little space on the web to get me back on track. Nothing major! Just little tweaks here and there. I want this space to be about colorFUN items for you. This is our little club here and your troop leader is on the job.
Rest easy, friends, your gal is back! Everything IS awesome!